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Marketing Mix

MoneyMate’s channels of distribution are through online retail. Since most of young adults have access to internet and frequently  buy products through E-commerce, Selling MoneyMate can improve convenience and make marketing easier. Distributing the product online is advantageous because there are fewer geographical boundaries preventing customers from purchasing MoneyMate, we can reach higher profitability and the company is easier to scale . We plan to reach our target market through channels like social media, influencer and a rewards based referral system.  We plan to position our product as an all-inclusive financial service helping individuals to track, save and invest their money to secure their financial future!

Our Mission

In today's world, financial management is a critical skill for young adults to ensure future well-being. Many college students are living independently for the first time and have very little experience in sticking to a budget or handling their money. Our survey results show that 60% of the 134 college students we surveyed did not have budgeting skills and neither used a personal expense tracker. Most young adults end up spending money irresponsibly and do not develop financial management skills needed for future well-being. At MoneyMate, It is our Mission to help young adults form healthy financial habits. Through our Application and Smart Wallet, we provide the tools of budgeting, expense tracking and investing to empower you to secure your financial future!

Our Customers

Do you feel budgeting can help you save?  Are you some who spend irresponsibly? Our product is for individuals who  are looking to take control of their finances. MoneyMate is incredibly user friendly, so anyone in high school or college should have no trouble working through the interface! After all, our goal is to help individuals in need of financial assistance easily gain a more holistic understanding of their transactions and improve financial wellness. If this sounds like you, why wait? Purchase MoneyMate, your financial buddy!

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